Curawood is an e-commerce brand in the spiritual niche selling crystals, tarot cards, and hand-crafted crystal holders.
They needed a logo reflecting the brand’s purpose and personality. Deliverables included a dynamic logo that worked across digital platforms, packaging, and promotional materials.
The logo has to help encapsulate the brand's essence of healing, spiritual connection, natural beauty, and handmade craftsmanship. The design has to be timeless, modern, and versatile.
A minimalist illustration of the Tree of Life combined with a simple tweaked serif font. The logo appears modern and timeless. It is versatile and dynamic. Simple yet conspicuous.
