MY PROCESS
For me, research & understanding are the heart of a successful project. The design process deserves care, depth, & attention to detail.
Let’s uncover my 7-step design process.
For me, research & understanding are the heart of a successful project. The design process deserves care, depth, & attention to detail.
Let’s uncover my 7-step design process.
If you resonate with my design style and work, and are interested in any of my design services, please fill out the enquiry form on the link in my bio or contact me via email or social media. We can then arrange a discovery call so that we can discuss your design needs and vision, as well as any other questions you might have. This stage in the design process helps us both to feel more comfortable and establish trust, along with discussing the project’s scope and expectations.
The onboarding stage of a design project sets the foundation for a smooth workflow and successful collaboration.
This includes a welcome pack with an overview of my design process, timelines, payment details and expectations, as well as a contract that sets clear expectations and protects both parties legally. To ensure financial commitment, a 30-50% deposit on an initial invoice will be requested. This stage also includes a questionnaire to help gather all the information needed to ensure that the designs align with your vision and objectives.
Research is crucial before starting a design project because it lays the groundwork for effective and meaningful designs.
During this stage, I collect as much information as possible to understand your brand, goals, target audience and competitors. This information helps to clarify the project scope, inspire creative direction and solve your design problem. Designs rooted in research tend to be more thoughtful and timeless because they are based on core brand values and market needs, not fleeting trends.
This is where the fun part starts! The creative direction stage defines the aesthetic, tone, and strategic foundation for the project, ensuring both of us are aligned before moving into detailed design execution.
Based on all the research, I will create moodboards of potential design directions — from colour palettes and fonts to imagery and layout styles. I will then gather feedback and make adjustments as necessary to ensure both of us are aligned and confident before moving on.
The design stage is where ideas come to life, and the creative direction is transformed into tangible deliverables. This stage is the core of the project, involving the development and refinement of the design work, focusing on creativity, problem-solving and generating meaningful and timeless designs to help your business stand out and resonate with your audience.
The designs will be presented and explained for you to give your final feedback.
This step ensures that the final product meets expectations and is ready for implementation.
Based on your feedback, the final designs will be refined to ensure they are flawless and you are absolutely satisfied.
Your final approval and sign-off will be collected to proceed with the final deliverables.
The delivery stage is all about ensuring you receive all final assets in an organised, usable manner, with support and documentation to help you implement the design successfully.
After the final invoice has been issued and paid, you will receive all the design files, as well as a brand guideline document (if applicable) to help maintain brand consistency. An optional handover call is also included if you need help with understanding how to use the files effectively.
Once the project is finalised, I ask for your feedback, review or testimonial to help me improve my services.
