“Noma offers Japanese furniture shaped by the balance between space and structure. These are pieces that don't compete with a room; they complete it with a sense of form and honest materials, all inspired by Japanese interiors.” Noma needed a brand identity and landing page that communicate a grounded, natural, spatial and calm space. Deliverables included a full corporate visual identity and landing page design.

The brand identity had to communicate a grounded, natural, spatial and calm space. The brand identity and landing page had to help Noma achieve its goals of communicating the uniqueness and quality of its furniture pieces.
A simple yet strong visual identity using simple typefaces, textured and grainy images, a natural colour palette including beige, brown, green, black and white. The identity looks and feels calm, grounded and intentional.