Kend is a start-up artisan gastronomic brand that specialises in premium artisanal flavoured butters. “KEND doesn’t just satisfy a need - it offers an experience.” Kend needed a simple yet stand-out brand identity to showcase its products and quality ingredients, alongside the brand’s values and uniqueness. Deliverables included a full corporate visual identity.
The brand identity had to be traditional, modern, premium and elegant, and help Kend achieve its goals of communicating the uniqueness and quality of its products.
This identity feels both grounded and refreshing, blending familiar charm with modern clarity. It’s timeless yet approachable, telling a story that invites emotional connection while remaining polished and professional. Confident but never cold, refined yet welcoming.
